Traduction

[lucile123]

Pouvez-vous m'aider à traduire cela svp;

how to save your newspaper?

During the past few months, the crisis in journalism has reached meltdown proportions. It is now possible to contemplate a time when some major cities will no longer have a newspaper and when magazines and network news operations will employ no more than a handful or reporters.

There is, however, a striking and somewhat odd fact about this crisis. Newspapers have more readers than ever. Their content, as welle as that of newsmagazines and other producers of traditional journalism, is more popular than ever-even among young people.

The problem is that fewer of these consumers are paying. Instead, news organisations are merrily giving away their news. According to a Pew Research Center study, a tipping point occurred last year: more people in the U.S. got their news online for free than paid for it by buying newspapers and magazines. Who can blame them? Even an old print junkie like me has quit subscribing to the New York Times, because if it doesn't see fit to charge for its content, I'd feel like a fool paying for it.

Newspapers and magazines traditionally have had three revenue sources: newsstand sales, subscriptions and advertising. The new business model relies only on the last of these. That makes for a wobbly stool even when the one leg is strong. When it weakens-as countless publishers have seen happen as a result of the recession-the stool can't possibly stand.

[lucile123]

Comment sauver votre journal?

Au cours de ces quelques derniers mois, la crise dans le journalisme a atteint de grande proportions. Il est maintenant possible de voir que certaines grandes villes n'ont plus de journaux et de magazines et le réseau lors de nouvelles opérations

[yveslouis]

Pouvez-vous m'aider à traduire cela svp;

how to save your newspaper?

During the past few months, the crisis in journalism has reached meltdown proportions. It is now possible to contemplate a time when some major cities will no longer have a newspaper and when magazines and network news operations will employ no more than a handful or reporters.

Au cours des quelques derniers mois, la crise du journalisme a atteint des proportions désastreuses. On entrevoit maintenant le moment où quelques grandes villes n'auront plus de journal et où les services de nouvelles des magazines et des réseaux n'emploieront plus qu'une poignée de reporters.

(Je n'aime pas trop ce qui est souligné...)

There is, however, a striking and somewhat odd fact about this crisis. Newspapers have more readers than ever. Their content, as well as that of news magazines and other producers of traditional journalism, is more popular than ever-even among young people.

Il y a, cependant un fait frappant et quelque peu bizarre de cette crise. Les journaux ont plus de lecteurs que jamais. Leur contenu, de même que celui des magazines d'actualité et d'autres producteurs de journalisme traditionnel, est plus populaire que jamais, même parmi les jeunes.

The problem is that fewer of these consumers are paying. Instead, news organisations are merrily giving away their news. According to a Pew Research Center study, a tipping point occurred last year: more people in the U.S. got their news online for free than paid for it by buying newspapers and magazines. Who can blame them? Even an old print junkie like me has quit subscribing to the New York Times, because if it doesn't see fit to charge for its content, I'd feel like a fool paying for it.

Le problème, c'est que (de moins en) moins de ces consommateurs payent. Au lieu de cela, de nouvelles organisations distribuent gaiement leurs nouvelles. Selon une étude du Centre de Recherche de Pew (?) un sommet a été atteint l'an dernier : plus de gens, aux U.S.A, ont eu leurs nouvelles gratuitement en ligne que ceux qui ont payé pour les avoir en achetant des journaux et des magazines. Qui peut les en blâmer ? Même un vieil accro aux journaux comme moi a annulé son abonnement au New York Times, parce que, si eux ne voient pas pourquoi faire payer pour son contenu, je serais bien bête de payer pour l'avoir.

Newspapers and magazines traditionally have had three revenue sources: newsstand sales, subscriptions and advertising. The new business model relies only on the last of these. That makes for a wobbly stool even when the one leg is strong. When it weakens-as countless publishers have seen happen as a result of the recession-the stool can't possibly stand.

Les journaux et les magazines ont traditionnellement eu trois sources de revenus : les ventes en kiosque, les souscriptions et la publicité. Le nouveau modèle de chiffre d'affaire compte seulement sur le dernier des trois. Voila un tabouret bien bancal, même si le seul pied (qui reste) est solide. Quand il s'affaiblit, comme d'innombrables éditeurs l'ont vu en raison de la récession, le tabouret ne peut plus rester debout.

[lucile123]

Merci beaucoup pour votre aide .

[yveslouis]

Merci beaucoup pour votre aide .