Problématiques DNL

[mathma]

Bonjour, pourriez vous me corriger les fautes de ces petits exposés que je dois présenter pour l'épreuve de BAC de DNL SES. Merci d'avance!

 

1. Why is Las Vegas called « Sin City » ?

Las Vegas is often referred to as Sin City because of its numerous adult attractions, which some may see as immoral, or sinful. This city, located in Nevada, is one of the most-visited cities in the world. It has numerous venues for adult entertainment, including gambling. Sexual services and adult beverages also are available most of the time. Las Vegas was also considered to be a city under mob rule at one time.

Las Vegas is probably most known for gambling and betting, which may thought of as sinful. Dozens of casinos and casino-hotels operate in Las Vegas. Las Vegas Boulevard, commonly referred to as the Las Vegas strip, or the strip, is where many of the flashier and best known casinos operate. These are often open and full of patrons around the clock.

Prostitution is also not uncommon in Sin City. Although it is illegal in Las Vegas, prostitutes can be often be found walking down the street. They can also be found soliciting clients in massage parlors, casinos, bars, and hotels.

Alcoholic beverages can also be found fairly easily in Sin City. Nearly every hotel and casino has a bar. Many casinos even serve free drinks to those who are gambling. Drinking establishments can also be found outside of the casinos.

Along with its many other vices and sins, the history of Las Vegas history also is linked to organized crime. For a good part of the 20th century, there was an abundance of mob activity. Many of the major hotels and casinos were started or run by infamous mobsters.

Near the end of the 20th century, however, city officials began trying to clean up the city. Their goal was to shed the Sin City image and make more families want to visit. The mission was partly successful, but since then, marketers have given up on the family image. Instead, Las Vegas is advertised as a place where adults can have fun and sin a little.

 

2. How Super Size Me relates to marketing ?

   - The effectiveness of the marketing ploys used on children.

We see for instance in one scene where 6-year-old children are unable to recognize images of popular historical figures, figures such as George Washington. We even see in this scene where not a single 6-year-old child recognizes the image of Jesus Christ, yet, every child recognizes the image of, and becomes excited about the image of Ronald McDonald.

-The film also looks at the marketing tactics of fast food companies … for example the use of Play Lands, Happy Meals, and Ronald McDonald to appeal to children. It’s scary to think how much effect marketing has in forming a person’s perspective--from food choices, to choice of dress, and even body image. We live in a culture full of illusions, but if they’re real in our minds it’s often our personal truth.

 

-McDonald’s responded to what is the fourth-highest grossing U.S. documentary with an advertising campaign. It ended its “super size” options six weeks after the film’s debut, insisting the step was unrelated, and recently introduced a new line of “premium salads,” including one that contains more calories than a Big Mac.

 

In the documentary “Supersize me” released by Morgan Spurlock in 2004, there is a real direct attack to Mac Donald's.

In this movie the filmmaker which is also the main actor, has to eat only Mac Donald's food for 30 days.

At the end of the experiment he gained 11kg and a lot of health problems such as cholesterol.

But this documentary is not just about how healthy or unhealthy MacDonald's is, it's about how unhealthy American are.

It denounces the obesity in America because United States of America is the fattest country in the world.

Indeed, one in every four people is clinically obese.

 

3. How Levi's became a brand with staying power ?

The company uses classic brand-building principles to maintain and grow its brand equity. These are fundamental ideals that remain the keys to building a brand with staying power.

All brands need to evolve to remain relevant. Levi’s, despite the powerful brand equity it has established, is no exception. But the company favors maintaining its brand integrity over jumping onto the latest trends.

While most companies search for ways to modernize, innovations at Levi’s often invoke the brand’s history. For example, the latest version of its visual identity features an updated logo based on the original batwing designed for the company nearly 50 years ago by Walter Landor. Other elements of the “new” identity include the shape of the stitching that has been on the back pockets for more than a century, a modernized rendition of the two-horse mark and the message “Patented 1873.”

Marketing strategies also tie strongly to the brand’s history and values. In 2013 Levi’s held a series of concerts along the oldest U.S. railway route, with stops in small towns. Social media marketing communications, meanwhile, serve to educate consumers about issues such as water conservation, or to support social justice leaders, as much as to promote products.

The cultural resonance of Levi’s has withstood the ups and downs of the economy, fashion trends and the business itself. Even more than its products, the Levi’s brand was built to last.

[Jean B]

 

Bonjour,

Il y a 2 heures, mathma a dit :

Bonjour, pourriez vous me corriger les fautes de ces petits exposés que je dois présenter pour l'épreuve de BAC de DNL SES. Merci d'avance!

 

1. Why is Las Vegas called « Sin City » ?

Las Vegas is often referred to as Sin City because of its numerous adult attractions some of which may seem as immoral or sinful. This city located in Nevada is one of the most-visited cities in the world. It has numerous venues for adult entertainment, including gambling. sexual services and adult beverages are also available most of the time. Las Vegas was also considered to be a city under mob rule at one time.

Las Vegas is probably most known for gambling and betting, which may be thought of as sinful. Dozens of casinos and casino-hotels operate in Las Vegas. Las Vegas Boulevard, commonly referred to as the Las Vegas strip, or the strip, is where many of the flashier and best known casinos operate. These are often open and full of patrons around the clock.<<< L'adverbe après be

Prostitution is also not uncommon in Sin City. Although it is illegal in Las Vegas, prostitutes can often be found walking down the street. They can also be found soliciting clients in massage parlors, casinos, bars and hotels.

Alcoholic beverages can also be found fairly easily in Sin City. Nearly every hotel and casino has a bar. Many casinos even serve free drinks to those who are gambling. Drinking establishments can also be found outside of the casinos.

Along with its many other vices and sins, the history of Las Vegas history is also <<< Idem  linked to organized crime. For a good part of the 20th century, there was an abundance of mob activity. Many of the major hotels and casinos were started or run by infamous mobsters.

Near the end of the 20th century however, city officials began trying to clean up the city. Their goal was to shed the Sin City image and make more families want to visit. The mission was partly successful, but since then, marketers have given up on the family image. Instead, Las Vegas is advertised as a place where adults can have fun and sin a little.

 

2. How does Super Size Me relates to marketing? <<<Erreur sur la formation de la question !

   - The effectiveness of the marketing ploys used on children.

We see for instance in one scene where 6-year-old children are unable to recognize images of popular historical figures, figures such as George Washington. We even see in this scene where that not a single 6-year-old child recognizes the image of Jesus Christ, yet every child recognizes the image of Ronald McDonald and becomes excited about the image of  it. <<< Emploi des pronoms ?

-The film also looks at the marketing tactics of fast food companies … for example the use of Play Lands, Happy Meals, and Ronald McDonald to appeal to children. It’s scary to think how much effect marketing has in forming a person’s perspective--from food choices, to choice of dress, and even body image. We live in a culture full of illusions, but if they’re real in our minds it’s often our personal truth.

 

-McDonald’s responded to what is the fourth-highest grossing U.S. documentary with an advertising campaign. It ended its “super size” options six weeks after the film’s debut, insisting the step was unrelated and recently introduced a new line of “premium salads,” including one that contains more calories than a Big Mac.

 

In the documentary “Supersize me” released by Morgan Spurlock in 2004, there is a real direct attack to on Mac Donald's.

In this movie the filmmaker which who is also the main actor, has to eat only Mac Donald's food for 30 days. <<<Sans commentaire...

At the end of the experiment he gained 11kg and a lot of health problems such as cholesterol.

But this documentary is not just about how healthy or unhealthy MacDonald's is, it's about how unhealthy Americans are.

It denounces the obesity in America because the United States of America is the fattest country in the world. <<<Un pays peut-il être obèse ? C'est à reformuler.

Indeed, one in every four people is clinically obese.

 

3. How did Levi's became become a brand with staying power?<<<Idem titre 2.

The company uses classic brand-building principles to maintain and grow its brand equity. These are fundamental ideals that remain the keys to building a brand with staying power.

All brands need to evolve to remain relevant. Levi’s, despite the powerful brand equity it has established, is no exception. But the company favors maintaining its brand integrity over jumping onto the latest trends.

While most companies search for ways to modernize, innovations at Levi’s often invoke the brand’s history. For example, the latest version of its visual identity features an updated logo based on the original batwing designed for the company nearly 50 years ago by Walter Landor. Other elements of the “new” identity include the shape of the stitching that has been on the back pockets for more than a century, a modernized rendition of the two-horse mark and the message “Patented 1873.”

Marketing strategies also tie strongly to the brand’s history and values. In 2013 Levi’s held a series of concerts along the oldest U.S. railway route, with stops in small towns. Social media marketing communications, meanwhile, serve to educate consumers about issues such as water conservation, or to support social justice leaders, as much as to promote products.

The cultural resonance of Levi’s has withstood the ups and downs of the economy, fashion trends and the business itself. Even more than its products, the Levi’s brand was built to last.<<<Revoir les règles d'emploi/omission du déterminant " the ".

 

[mathma]

Merci pour votre aide !!